Ethnosonic
Seven-piece ensemble where the Caucasus meets Eastern Europe. Debut album ONE, two sold-out headline shows in their first year and an Ontario Arts Council grant.
My role: strategy, EPK & outreachEar first
About me
I find artists before the numbers make it obvious, and build the structure that turns talent into a career.
Independent A&R and artist manager. Producer's ear, officer's discipline.
Roster from Toronto,
Yerevan and London.
Booking across Europe.
TOBIAS METZGERA&R & ARTIST DEVELOPMENT
4Acts across Canada, Armenia & the UK
500+Festivals & orchestras in my European outreach pipeline
5+Years producing electronic music
9Years as an officer, teams of 60+
Roster
Four acts · three countriesManagement · Booking · Sync
Artak Asatryan
Featured soloist with the Palermo Symphony Orchestra and the Armenian State Symphony Orchestra. The first to perform Bach, Mozart and Rachmaninoff on the duduk as a solo instrument.
My role: artist management & booking, with Duduk HouseTsirani Ensemble
Founded by Artak Asatryan in 2012. Ancient Armenian sacred and minstrel music in contemporary arrangements.
My role: booking & festival outreachSofia Gillani
Singer-songwriter and producer. BBC Introducing playlist adds, headliner at Exeter Pride, Southbank Centre Futuretense. For fans of RAYE and FKA twigs.
My role: representation & strategyWhat I bring
For artists, labels and teams
Positioning & press kits
I write and design the EPK, bio and live one-sheet for every act I represent, so promoters and labels get a clear story in one page.
European outreach
A pipeline of 500+ festivals and orchestras across Europe, built through direct outreach and Gigmit. Each act gets a targeted shortlist and consistent follow-up.
A&R & scouting
Talent discovery with Chartmetric and TikTok signals, decided by ear. Pitch presentations for independent labels.
Sync pitching
Cinematic, sacred and world-fusion catalogs pitched to music supervisors and production agencies for film, TV and branded content.
Representation & deals
Representation agreements, commission structures and direct relationships with festival directors and orchestra managers.
How I listen
Ear first.Person second.Numbers third.
I work with data every day and use AI where it saves time. Neither can tell you who an artist is about to become.
My job is to recognise who really means it, before a spreadsheet says it's safe.
Toolkit
Scouting & outreach
- Chartmetric
- TikTok
- Gigmit
Studio
- Logic Pro
- Serum
- u-he
- Omnisphere
- Arturia
Why it matters now
Around 100,000 new tracks a day. The human part is what will still be worth something.
For years I've been digging through TikTok for artists with double-digit views who clearly bleed for what they do. You hear the first bars, you see how every frame fits their sound, and you know it's someone. That's who I'm looking for.
Producer's ear.
Officer's discipline.
- 2026 – now
Independent A&R & Artist Manager
Self-employed, Frankfurt. Management, booking and sync for acts from Toronto, Yerevan and London, with EPKs I build for each of them.
- 2021 – now
Producer · Pvrebits
Writing, producing and mixing electronic music in Logic Pro. Listen to "Starborn", unconventional electronic drums meeting African vocals, and "90s Nostalgia".
- 2016 – 2025
Officer (Captain) · Bundeswehr
Led teams of 60+ and a €50M operations portfolio. Planning under uncertainty, clear communication, delivering when it counts.
- 2019 – 2022
Artist Partnerships & Campaigns · Cultibra
Campaigns and artist placements for an independent fashion brand, including pieces in Nachelo's "Casa mia" video.
Postgraduate Diploma, Music BusinessIMB · 2025–26
Electronic Music ProductionSAE Institute · 2025–26
B.Eng. Industrial Engineering & ManagementSRH University · 2011–14